ZIM Magazine | #96 | Autumn 2107

25 ZIM Magazine What is Digi tal Transformat ion? “Digital transformation is the integration of digital technology into all areas of a business, resulting in fundamental changes to how businesses operate and how they deliver value to customers.” The shipping industry will face many difficulties when trying to embrace new technologies, yet most analysts agree that the industry's future depends on it. Economics plays an important role in determining when a new technology can be adopted. When the market is down and companies are struggling to survive, only innovation and technology that have already proven their worth may be considered by the industry… and these still present their own unique challenges. ZIM's Digital Transformation Just as Uber revolutionized the taxi industry, and Airbnb changed the hotel industry forever, digital initiatives are aiming to transform the shipping industry. ZIM believes that the future of shipping lies in the digital arena, and our customers are embracing the fact that digital opportunities are a necessity. E-commerce operators are now targeting the shipping sector to gain better control and visibility over their entire supply chain networks, enabling smaller companies to compete with giants. ZIM is confident that our organization has the necessary capabilities to support this digital transformation – even though 50% of the shipping industry does not believe that their organizations have these abilities. As part of ZIM’s strategy, we are undertaking this challenge on several fronts. The NewMobile-Enabled ZIMWebsite The ZIM website is now undergoing a major facelift and infrastructure change, equipping the marketing team with dynamic content management tools. The new site will be mobile-friendly and accessible via any device. MyZIMCustomer Area – The NewWay to Do Business with ZIM The MyZIM Customer Area recently went live with its first digital service, Print B/L, giving customers the ability to print original B/Ls in their own offices. Global Architecture & Development Division IT Directorate