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ZIM MAGAZINE
Mediterranean Sea – Africa
In September, we began a new cooperation on the MAF
route, from the Mediterranean Sea to West Africa, with
ARKAS and Maritime United Operator, instead of the
previous cooperation with COSCO. This enabled ZIM
to provide improved service on a weekly basis, with
shorter sailing times for cargo shipments to the USA and
Canada. Together with improved utilization, the forecast
is for an increase in cargo shipments.
Atlantic Trade
ZIM reached an agreement with Hapag-Lloyd for a slot
exchange on the Atlantic trade routes: Hapag-Lloyd will
receive slots on ZIM ships from the Mediterranean Sea to
the East Coast of the USA, and in return ZIM will receive
slots on the routes to the Gulf of Mexico (MGX) and to
the West Coast of the USA (MPS). This cooperation will
allow improved coverage at many Mediterranean ports,
improved shipment times from and to most of the ports
in the western Mediterranean Sea, and in addition, will
lead to savings in costs as a result of rationalization at
ports of call.
Far East – East Coast of the USA
In May of this year, ZIM and the G6 alliance restored the
joint service fromAsia to the Eastern USA via Panama (SCE)
from the reduced winter schedule to the full schedule.
Within this framework, a tenth ship was added to the
service, leading to savings in fuel expenses. ZIM operates
6 of the 10 ships on the route, and was also awarded
allocation of 2 Cross-Suez lines between Asia and the
East Coast of the USA, operated by the G6.
Changes to the Cross-Suez TradeRoutes
This year, ZIM began a program of upgrading its Cross-
Suez trade structure.
The first change was the upgrade of the vessel deployment
on the AME line, including moving over to 9 ships of
4250 TEU, replacing the 3800 TEU (HDW2) vessels,
which were slated for scrapping or sale. The process is
forecasted to improve the quality and reliability of the
service to customers. In addition, a clerk at Port Alexandria
was added to the route, while providing ZIM’s unique,
direct service and improved utilization to the east.
ZIM’s Go-To-Market initiative continues to be improved and
developed, with the aim of promising the best customer
experience and increasing revenues as a result of this
enhanced connection with customers. Client relationships are
the “glue” that binds all trade activities: they provide support
in the realms of strategy, infrastructure, goals, processes and
training, and in implementation of the strategies of various
business units on the ground.
We operate via three central channels – sales, customer
service and marketing.
Sales
: Ongoing efforts in the sales arena will continue
intensively in 2014-15. This obligates us to a certain level
of determination and adherence to goals, as we continue
to upgrade ZIM’s sales system, which has already been
implemented in 14 countries, covering 80% of the company’s
activities. As an example of the success of these initiatives,
note the consistent growth of the NOR in the Atlantic trade
routes from 2012 and 2014, after focusing on cargo selection
according to destination, cancellation of lines that contribute
little to revenues, and increasing the rates of more profitable
shipments.
“BeEffective”
“BeSmart”
“BeEfficient”
BE EFFECTIVE
ZIM’s Go-To-Market initiative continues to
be improved and developed, with the aim of
promising the best customer experience and
increasing revenues as a result of this enhanced
connection with customers. Client relationships
are the “glue” that binds all trade activities:
